Prove which image and price actually win, with real traffic
Rotate main images, titles and prices in a controlled test, measure the CTR and CVR lift on live shoppers, and let the winner promote itself. Stop guessing which creative converts.
- Test main images, titles and price with real Amazon traffic
- Statistical significance before you crown a winner
- Auto-promote the winner and retire the loser
Split Testing
Main image - Northpeak 32ozEvery view inside Split Testing
A guided tour of the actual data sections. This is the intelligence you work from, view by view.
Test summary scorecards
The headline read on the test: total traffic and the best lift found so far, at a glance.
- Total impressions across all variants in the rotation.
- Best CTR lift and Best CVR lift, accented green when a challenger is winning.
- One look tells you whether the test has moved the needle yet.
Champion vs challenger cards
Every variant side by side: its image, its traffic, and its performance versus the champion.
- The champion is badged and ringed; challengers show their lift beside it.
- Per variant: impressions, clicks, orders, CTR and CVR.
- CTR and CVR each carry a lift figure, arrow-up green when the challenger beats the champion.
Statistical significance
A variant is only crowned once its lift clears the significance bar: signal, not a lucky day.
- Winner, Champion and in-test states are labelled clearly on each card.
- The bar guards against false winners from a single good traffic day.
- You act on a proven lift, not a hunch.
Auto-promote & rotate
When a winner clears, it promotes itself to the live listing and the champion retires, then queue the next.
- The winning variant becomes the new live baseline automatically.
- The old champion is retired so you never revert by accident.
- Queue the next challenger immediately and keep compounding CTR gains.
Everyone has an opinion on which image or price feels better, and half the time they are wrong. On a hunch you never know if a change helped, and 20% CTR is a top listing versus an also-ran.
From idea to shipped in three steps
No consultants, no onboarding calls. Connect your account and go.
Load your variants
Set a champion and one or more challengers: a new hero image, a lifestyle shot with callouts, a different price. Queue as many as you want.
Split real traffic
AdsCrafted rotates variants evenly across live shoppers and tracks impressions, clicks, CTR and CVR for each in real time.
Promote the winner
When a variant clears the significance bar, it is crowned the winner, promoted to the live listing, and the champion is retired automatically.
Questions, answered
One tool for the whole account
AdsCrafted isn't a point solution. Every surface works together.
Prove which image and price actually win, with real traffic
Start free. Connect your Amazon account and see it work on your own data in minutes.