Keyword Groups
Visualize keyword relationships and discover connections between your search terms to optimize your PPC strategy.
About Keyword Groups
What is Keyword Groups?
Keyword Groups analyzes keyword relationships through hierarchical grouping and n-gram analysis. Discover hidden connections between search terms and identify opportunities for keyword expansion and targeting.
Analysis Features:
- • Hierarchical keyword grouping with N-gram analysis
- • Root, subroot, and keyword level categorization
- • Manual input or Amazon bulk operations file upload
- • Configurable frequency thresholds for grouping
- • Export results as CSV for further analysis
How to Download Amazon Bulk Operations File
1. Navigate to Amazon Ads Console:
2. Select Date Range:
• Choose a 60-day date range for comprehensive data
3. Include These Data Types:
- Include Placement Data
- Sponsored Products Data
- Sponsored Brands Data
- Sponsored Display Data
- Sponsored Products Search Term Data
- Sponsored Brands Search Term Data
4. Download:
• File will download as XLSX format
• Upload the downloaded file in Step 2 below
Analysis Type & Settings
Select Analysis Type
Bulk Operations File
Upload Amazon bulk operations file for comprehensive keyword analysis with performance metrics
Search Query Performance
Upload Search Query Performance Reports for market analysis with keyword grouping
Manual Input
Enter keywords manually for quick grouping analysis
Analysis Settings
Cost of goods sold per unit
% of total orders from organic sales
Minimum keywords required to create a root node
Minimum keywords required to create a subroot node
File Upload
Click to upload Amazon Bulk Operations File
XLSX files only
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