Wasted Spend Analysis
Identify and analyze wasted ad spend to optimize your campaigns and improve overall ROI performance.
Wasted Spend Analysis
What This Tool Does
Analyzes your search term data to identify where ad spend is being wasted on non-converting traffic. Breaks down waste by campaigns, match types, and targeting expressions to prioritize optimization efforts.
- -Comprehensive wasted spend identification and quantification
- -Multi-dimensional analysis (campaigns, match types, targets)
- -Brand vs non-brand classification
- -Wasted spend ratio calculations and benchmarking
- -Revenue generating ACOS insights
- -Downloadable Excel reports for optimization planning
How To Use
- 1.Download your bulk operations file from Amazon Ads
- 2.Upload the Excel file with search term performance data
- 3.Optionally enter brand names for brand/non-brand classification
- 4.Review wasted spend analysis across different views
- 5.Filter and sort to identify top waste opportunities
- 6.Download detailed analysis report for optimization planning
Step 1: Upload Bulk Operations File
Search terms containing these brand names will be classified as "Branded"
Upload Search Term Data
Amazon Bulk Operations File
Click to upload Amazon Bulk Operations File
Are you a Brand Founder or Seller?
Automate Your Amazon PPC to Drive Organic Sales and Maximize Profits in 45 Days—Without the Complexity
Watch this 21-minute training to discover the proven in-house system enabling clarity and control over PPC results