Search Query Performance Report

What This Tool Does

Amazon's Search Query Performance report provides insights into how customers interact with your products through specific search terms, including impressions, clicks, and purchases. This tool calculates CTR and CVR metrics for both market and brand performance.

• Market CTR & CVR: Calculate overall market click-through and conversion rates
• Brand CTR & CVR: Calculate your brand-specific performance metrics
• Performance Deltas: Compare your brand vs market performance
• Multi-file Support: Combine multiple months of data for comprehensive analysis

How To Use

• 1
  Download Report: Go to Amazon Seller Central > Reports > Brand Analytics > Search Query Performance
• 2
  Upload Files: Select one or more CSV files (multiple months can be combined)
• 3
  Generate Analysis: Click "Generate Analysis" to process your data
• 4
  Review Results: Analyze CTR/CVR performance and identify high-opportunity queries