Wasted Adspend by Match Type
Analyze wasted ad spend across different match types including Exact, Phrase, Broad, Broad+, and ASIN Targeting from Scale Insights data.
Wasted Adspend by Match Type
What This Tool Does
Analyzes your Scale Insights export to break down wasted ad spend by match type. Identifies which match types are generating orders vs. wasting budget on non-converting clicks.
- -Match type breakdown: Exact, Phrase, Broad, Broad+, Product Targeting, Category Targeting
- -Auto campaign analysis: Close Match, Loose Match, Substitutes, Complements
- -Wasted spend metrics: identifies non-converting clicks by match type
- -N-gram analysis: drill down into search term patterns for optimization
How To Use
- 1.Export your Search Terms data from Scale Insights
- 2.Upload the Excel/CSV file containing search term data
- 3.Review wasted spend breakdown by match type
- 4.Click rows to drill into N-gram analysis
- 5.Download the analysis report for action planning
Step 1Upload Scale Insights Data
Scale Insights Export File
Click to upload Scale Insights export (Excel or CSV)
Are you a Brand Founder or Seller?
Automate Your Amazon PPC to Drive Organic Sales and Maximize Profits in 45 Days—Without the Complexity
Watch this 21-minute training to discover the proven in-house system enabling clarity and control over PPC results