Low CTR Keywords Analysis
Identify keywords with high impressions but low click-through rates to optimize your listings and improve visibility.
Low CTR Keywords Analysis
What This Tool Does
A low CTR means shoppers see your listing but aren't clicking. This usually indicates uncompelling main image or thumbnail, title that doesn't match search intent, price not competitive for the query, or missing key information shoppers expect.
- -A/B test more eye-catching main images
- -Include query keywords in title
- -Highlight unique selling points
- -Ensure price competitiveness
How To Use
- 1.Set CTR Threshold: Default is 80% of market average. Lower = more strict
- 2.Upload SQP Reports: Select one or more CSV files from Amazon
- 3.Review & Optimize: Focus on high-impression keywords and check missed clicks potential
Configure Analysis
Keywords with CTR below this percentage of market average will be flagged
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