Low Conversion Keywords
Identify keywords with high clicks but poor conversion rates to optimize your PPC spend and improve listing performance.
Low Conversion Keywords
What This Tool Does
Analyze your Search Query Performance reports to find keywords where shoppers click but don't buy. These low-converting keywords reveal listing optimization opportunities and potential wasted ad spend.
- -Compares your conversion rate vs market average for each search term
- -Identifies cart abandonment patterns and missed conversions
- -Calculates potential revenue impact from improving CVR
- -Highlights listing issues causing conversion drops
How To Use
- 1.Download your Search Query Performance report from Amazon Brand Analytics
- 2.Upload CSV files (supports multiple date ranges for better analysis)
- 3.Set CVR threshold (% of market average) and minimum clicks filter
- 4.Review keywords sorted by missed conversions and revenue potential
Configure Analysis
Keywords with CVR below this percentage will be flagged
Only analyze keywords with at least this many clicks
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