Customer Lifetime Value Calculator
Analyze customer purchase behavior and lifetime value using FBA Shipments reports to calculate break-even ACOS.
Customer Lifetime Value Calculator
What This Tool Does
Analyzes your FBA Shipments data to identify repeat customers, calculate customer lifetime value, and determine break-even ACOS based on true customer value rather than single-order profitability.
- -Repeat Customer Rate: Percentage of customers making multiple purchases
- -Customer Lifetime Value: Estimated total value per customer
- -Break-Even ACOS: Maximum ad spend considering CLV
- -New vs Returning: Revenue split by customer type
- -Product-level CLV analysis with adjustable gross margins
- -Timeline visualization of customer behavior over time
How To Use
- 1.Download reports: get FBA Shipments CSV files from Seller Central (max 30 days each)
- 2.Upload multiple files: select all CSV files to upload simultaneously
- 3.Auto-analysis: tool identifies repeat customers and calculates CLV metrics
- 4.Review insights: examine customer behavior and product performance
- 5.Adjust margins: update gross margin percentages for accurate break-even ACOS
- 6.Get break-even ACOS recommendations based on true customer value
1
Upload FBA Shipments Files
(Applied to all products for Break-Even ACOS calculation)
Upload multiple FBA Shipments CSV files. Amazon limits downloads to 30-day periods, so multiple files provide comprehensive data across longer time periods.
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