Bulk Placement Optimizer

Optimize placement bidding adjustments to reach target ACOS goals. Generate bulk operations files for easy implementation.

Bulk Placement Optimizer

What This Tool Does

Analyzes placement performance data and automatically calculates optimal bid adjustments to achieve your target ACOS goals while maximizing visibility across different Amazon placement positions.

Target ACOS-driven placement bid optimization with revenue per click methodology
Four placement types (Top of Search, Product Page, Rest of Search, Amazon Business)
Configurable maximum adjustment limits (up to 900%)
Bulk operations file generation for easy Amazon upload

How To Use

1
Download your Amazon Bulk Operations file (.xlsx format)
2
Upload the file containing campaign placement data
3
Set your target ACOS and configure maximum adjustment limits
4
Review generated placement adjustments and select placements to optimize
5
Download the optimized bulk operations file and upload to Amazon

Upload to Amazon Bulk Operations

Step 1Upload & Settings

Tool Mode

Optimize Placements

Set target ACOS to optimize bid adjustments

Create Audiences

Add audiences to campaigns missing them

Upload Placement Data

Amazon Bulk Operations File

Upload file containing placement/bidding adjustment data

Target ACOS (%)

Bulk Placement Optimizer

Optimize placement bidding adjustments to reach target ACOS goals. Generate bulk operations files for easy implementation.