Brand vs. Non-Brand Market Share Analysis
Segment your search queries into branded and non-branded terms to understand market share capture and identify opportunities for growth.
Brand vs. Non-Brand Market Share Analysis
What This Tool Does
Understanding performance differences between branded and non-branded search terms reveals how dominant you are on your own brand terms, if competitors are stealing your branded traffic, opportunities to grow in generic category searches, and where to optimize ad spend efficiency.
- -High Brand Share: Indicates you dominate your brand terms (good)
- -Low Brand Share: Signals competitors are poaching (action needed)
- -Low Generic Share: Shows growth opportunity exists
- -Ad Cannibalization: Helps test reducing brand PPC spend
How To Use
- 1.Enter Brand Keywords: Add your brand name and variations, separated by commas
- 2.Upload SQP Reports: Select one or more CSV files from Amazon
- 3.Analyze Results: Compare brand vs. non-brand metrics and identify share gaps
Configure Analysis
Enter your brand name and variations. The tool will identify queries containing these terms.
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