Brand vs Non-Brand Analysis
Analyze search term performance to optimize brand protection and budget allocation strategies.
Brand vs Non-Brand Analysis
What does this tool do?
Brand vs Non-Brand analysis identifies search terms that trigger your ads for branded vs non-branded keywords. Optimize budget allocation, protect brand presence, and find wasteful competitor spend on Amazon.
Key Features:
- • Brand Protection: Identify when competitors trigger ads on your brand terms
- • Waste Analysis: Find low-performing branded searches draining budget
- • Market Positioning: Understand brand vs non-brand performance
- • Competitor Intelligence: Track competitor brand performance
How to Use This Tool:
- 1. Configure brands: enter your brand names and optionally competitor brands
- 2. Upload data: import your bulk operations file with search term data
- 3. Auto-analysis: tool automatically categorizes branded vs non-branded terms
- 4. Review results: examine performance breakdown by product type and category
- 5. Download report: export detailed analysis for strategy optimization
- 6. Get comprehensive branded vs non-branded performance insights
Get data-driven insights for spend reallocation and brand protection
Calculate waste scores and identify budget optimization opportunities.
Brand Configuration
Enter one brand per line or separate with commas
Your product ASINs for enhanced analysis
Competitor brands to track
Upload Bulk Operations File
Bulk Operations File
Please enter brand names first before uploading
Please enter your brand names in Step 1 before uploading the bulk operations file.
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