Amazon's Choice Analysis
Analyze the performance impact of Amazon's Choice badge on your search query visibility, click-through rates, and conversion rates over time.
Amazon's Choice Analysis
What This Tool Does
Amazon's Choice is a badge highlighting products with high ratings, good pricing, and prime availability. This analysis shows how the badge impacts your product performance by comparing metrics between searches where you have the badge versus those where you don't.
- -Click-Through Rate (CTR) comparison with vs without badge
- -Conversion Rate (CVR) analysis and performance lift calculations
- -Impression share breakdown showing badge coverage
- -Time-based trend analysis with monthly performance aggregation
How To Use
- 1.Prepare Your Data
- • Export Amazon's Choice reports as CSV
- • Files should contain time frame, group name, and metrics
- • Multiple files can be uploaded for longer periods
- 2.Upload Files
- • Select one or more CSV files
- • Tool automatically aggregates data
- 3.Analyze Results
- • Review CTR and CVR lift
- • Track performance over time
- • Identify optimization opportunities
1
Upload Amazon's Choice Reports
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