ACOS Forecast Calculator
Predict your Advertising Cost of Sale and optimize campaign profitability with detailed performance metrics.
ACOS Forecast Calculator
What does this tool do?
Calculate and forecast your Advertising Cost of Sale (ACOS) to optimize campaign profitability and budget allocation. Predict ACOS based on CTR, CVR, AOV, and CPC metrics with detailed profit analysis.
Key Features:
- • ACOS Forecasting: Predict advertising cost of sales based on performance metrics
- • Profit Analysis: Calculate expected profit per sale after ad costs
- • Target Setting: Optimize CTR, CVR, AOV, and CPC for profitability
- • Budget Planning: Plan ad spend based on expected performance
How to Use This Tool:
- 1. Choose input method: upload bulk operations file or use manual inputs
- 2. Set variables: configure gross margin, CTR, CVR, AOV, and CPC targets
- 3. Review forecast: analyze expected ACOS and profit projections
- 4. Adjust targets: fine-tune metrics to optimize profitability
- 5. Export results: download forecast data for budget planning
- 6. Use ACOS formula: (Bid × Clicks) / [(Impressions × CTR%) × CVR% × AOV]
ACOS = Ad Spend / Ad Sales
Balance ad costs with profit margins using detailed performance metrics.
Input Method
Bulk Operations Upload
Upload your bulk operations report to pre-fill performance metrics
Manual Inputs
Enter target performance metrics manually using sliders and inputs
Bulk Data Configuration
Amazon Bulk Operations File
Click to upload Amazon Bulk Operations File
Forecast Results
Projected Sales
$23
Projected Spend
$30
Expected ACOS
133%
ROI
-77%
Profit per Sale
-$26
Total Profit
-$23
Projected Clicks
30
Projected Orders
1
Projected Spend
$30
Break-even ACOS
30%
Unprofitable Campaign
Your expected ACOS of 133% is above your gross margin of 30%. This means PPC will be difficult to run profitably with these metrics. Consider improving your conversion rate, reducing your target CPC, or increasing your product's gross margin to achieve profitability.
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